115 out of its 120 residential units were sold, with an average selling price of $2,150 per sq ft (psf) to $2,200 psf. Image: Showsuite
The Linq @ Beauty World sold 96% or 115 out of its 120 residential units during its launch over the weekend – making it “the best performing launch” for this year.
Developed by BBR Holdings’ unit Alika Properties, the freehold mixed-use development project features two levels of retail units as well as a 20-storey residential tower siting on top of a podium situated on the Beauty World MRT station at Upper Bukit Timah Road.
Comprising one-, two-, three- and four-bedroom apartments, the 115 residential units achieved an average selling price of $2,150 per sq ft (psf) to $2,200 psf.
Singaporeans accounted for 90% of the buyers and about 63% were from Dairy Farm, Hillview and Upper Bukit Timah areas.
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The project – which occupies the previous site of Goh & Goh Building that was sold en bloc to BBR Holdings in 2017 – is jointly marketed by PropNex and Huttons Asia.
“We are very glad for our buyers who managed to make this investment in a freehold development that could ride not only on the direct MRT station connectivity but also the future mixed-use development at the integrated transport hub,” said Andrew Tan, CEO of BBR Holdings (S) Ltd.
“We kept the pricing sensitive and affordable, which manifested itself by the practical sell-out,” he added.
Showsuite CEO Karamjit Singh noted that the project’s digital launch involved remote balloting, scheduled appointments with buyers as well as digital signing and payments that can take place at the buyers’ home.
“COVID has effectively fast-tracked this drive towards driving efficiency and convenience using technology, and this now seems to be the default mode going forward,” he said.
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